Why an SSL Certificate is so important for website

Why an SSL Certificate is so important for website

An SSL Certificate (Secure Sockets Layer) is called a Digital Certificate which creates a secure link between a website and a visitor's browser. When installed on a web server, it activates the padlock and the https protocol .SSL allows secure connections from a web server to a browser. SSL is used to secure credit card transactions, data transfer and login credentials.

The level of validation:

• Domain Validation – this level is the least expensive, and covers basic encryption and verification of the ownership of the domain.


• Organisation Validation – in addition to basic encryption and verification of ownership of the domain, certain details of the owner (e.g., name and address) are authenticated.


• Extended Validation (EV) – this provides the highest degree of security because of the thorough examination that is conducted before this certificate is issued (and as strictly specified in guidelines set by the SSL certification industry’s governing consortium). In addition to ownership of the domain and entity authentication, the legal, physical and operational existence of the entity is verified.

Why SSL Certificates?

Protect Sensitive Information:

An SSL Certificate creates a secure environment to keep sensitive information sent across the Internet encrypted so that only the intended recipient can access it.

Boost Google Ranking:

Provide a safer browsing experience by adding an SSL Certificate for your website and enjoy the benefit of a better search engine ranking.

SSL Provides Trust:

Protect your website with the green padlock by a trusted SSL service provider and avoid the not secure warning in the browser and the users will trust your website more.

PCI Compliance:

PCI (Payment Card Industry) requires adequate encryption of credit card holder information while being transmitted from a web server to a browser.

WITHOUT SSL

• Connection is not encrypted.


• The Web browsers mark all HTTP pages as not secure.

WITH SSL

• Secure connection between browser and web server.


• Trusted environment for website visitors.

WordPress vs Joomla vs Drupal : Choose the right CMS

WordPress vs Joomla vs Drupal: Which is the best CMS?

What is a CMS?

 A content management system (CMS) is
an application that allows you to create, edit, and publish content of your
website. You can create and update pages, posts and other types of content like
images/videos and mange the content in your own way.

You can able to change the design of the site through the
admin panel which allow you to customize the website by Drag and
drop interface elements in different locations on the screen-
no
need to write codes and scripts in most cases.

CMS Features & Benefits

• Easy Administration
• Integrated and online help
• Powerful Publishing Tools
• Modularity and extensibility
• SEO-friendly URLs
• Templating support for changing designs
• Social Media Integration
• Detailed Analytics
• Authorized Access
• Security
• Multi-lingual Support

Which Content Management System is Right?

The answer is depends on your business needs or your website’s purpose. There are lots of Content Management Systems available, but the most popular are WordPress, Joomla and Drupal. They are open source CMS engines.
Let’s analyze these open source CMS platforms:

CMS		Pros /Cons
WordPress		WordPress is free and user friendly CMS platform.Wordpress gives you complete control of your website. It gives you access to a huge collection of plugins to extend your website. Being an open-source platform, WordPress is attractive to potential hackers. Most of the wordpress themes contain a lot of unnecessary generic code. This can decrease the speed of the site and cause slow load times.
Joomla!		Joomla is a free and open source content management system for publishing web content. It allows you to build powerful online applications.Admin interface is powerful but also user-friendly and easy to customize.Joomla offers free video training classes. Joomla! is more complex than WordPress.If you want extra features on your website, Joomla may not be the best CMS choice.It has limited marketplace for additional modules and add-ons.
Drupal		Drupal is one of the most secured Content Management Systems.It has advanced administrator controls and provides flexible and robust content creation. Drupal is not an user friendly platform.It required advanced programming knowledge to use and customization.As far as scalability and efficiency, Drupal is a long ways behind than WordPress.Installing Drupal also requires some technical skill.

Wishes Warm Greetings Of Merry Christmas!

Christmas is about spending time with family and friends. It’s about creating happy memories that will last a lifetime. Wish you Merry Christmas

Mobile friendliness a significant ranking factor on Google search

Mobile friendliness a significant ranking factor on Google search

Google has announced that mobile friendliness will become a major ranking factor and will be used around the globe. If your website is mobile-friendly then it will be easier to navigate for smartphone and tablet users.

What is mobile friendly website?

Mobile has changed the world. Today everybody has cell phones with them and constantly communicating and searching for information online. Having a mobile-friendly website has become a critical part of having an online presence. Mobile friendly design means your website’s information - images, texts, videos, links are easily accessible across all different devices like smartphones and tablets.

How to check?

1. Click here Mobile-Friendly Test


2. Enter your website address Or URL


3. Click on “RUN TEST”


4. Google tells you how easily a visitor can use your page on a mobile device

Benefits of Mobile friendly Website:

1. Improved User Experience


2. Increased Average Time on Site


3. Improved Search performance


4. Immediately engage users


5. Accessed anywhere, any time


6. Flexible and Cost-Effective

The best blogging sites: Start Your Own Blog For Free

The best blogging sites: Start Your Own Blog For Free

1. WordPress

WordPress is open source software you can use to create a beautiful blog. WordPress features hundreds of high quality creative designs. You don’t need to learn web design to start your own blog of your dreams.
Powerful Features:

1. Customizable Designs


2. SEO Friendly


3. Responsive Mobile Sites


4. High Performance


5. High Security


6. Powerful Media Management


7. Easy and Accessible

If you just want to start creating, get started with a free blog and be on your way to publishing in less than five minutes.
Start with Free

Create a blog in WordPress for free:

1. First choose a homepage layout


2. Then select a theme for your blog


3. Choose blog address or blog name


4. Select a plan


5. Create your account

2. Wix

Wix makes easy for everyone to get a blog online free with a stunning, professional and functional web presence. No creative limits, no coding – just complete freedom to express your dreams and manage your entire blog online. Choose a beautiful layout and create a blog right away. With Wix, you can write, edit and manage your blog posts.
Powerful Features:

1. Stunning Templates


2. SEO Friendly


3. Mobile Optimized


4. Customize Colors & Fonts


5. Content Management


6. Dynamic Pages


7. Free Hosting

Create a blog in Wix for free:

1. Pick a Template


2. Customize the Layout


3. Choose a Name


4. Write the Title and Description


5. Write Your First Post

3. Blogger

Blogger is one of the earliest dedicated blog publishing tools that allows multi user blogs with timestamped entries. It was developed by Pyra Labs, which was bought by Google.You can create and manage your own blog with unique design using a brand new set of Blogger themes.
Powerful Features:

1. Customise your design


2. Simple-to-use interface


3. Develop your community


4. Add photos and videos to your post


5. Earn money


6. Group blogging


7. Third-party applications

Create a blog in Blogger for free:

1. Sign into Blogger.


2. On the left side, click the Down arrow.


3. Click on New blog.


4. Enter a name for your blog.


5. Choose a blog address/name or URL.


6. Select a template.


7. Finally click Create blog.

4. Medium

Medium is a publishing platform where people can read important, insightful stories on the topics that matter most to them and share their ideas across the globe.Publishing on Medium is free and stories you publish may be distributed to your followers, as well as millions of readers who follow relevant topics.
Powerful Features:

1. Real Engagement


2. Great Import Tool


3. Take Your Audience With You


4. Generate New Social Media Followers


5. Earn money


6. Minimal Effort


7. No API

Create a blog in Medium for free:

First go to https://medium.com/me/publications and click on “New publication” and you will start your blog.

1. Enter the title and description of your blog


2. Insert an image to your publication.


3. Enter Publication Name and Description.


4. Add your contact info so people will find you. You can additionally add your e-mail, Facebook, and Twitter.


5. Add tags to your publication.


6. Upload a logo for your publication.

5. Tumblr

Tumblr is a microblogging tool and social networking website. It enables you to publish your own blogs/posts that contain images, text, audio, or video.
Users can follow other users' blogs.
Powerful Features:

1. It's Free


2. Customized Design


3. Custom Domain


4. Search Engine Optimization


5. Tracking Performance Statistics


6. No Ads

Create a blog in Tumblr for free:

1. First log into Tumblr


2. Click on "Make a Post" icon


3. Select type of your blog/post


4. Enter the title and description of your blog


5. Add tags to your post.


6. Finally click on "Post"

6. Weebly

Weebly is a platform for Ecommerce, websites and integrated marketing for creative entrepreneurs and small business.

Powerful Features:

1. Drag and drop website builder


2. Easy publishing


3. Responsive templates


4. Full-width page editor


5. Newsletter subscription


6. Social media icons


7. Ad spaces

Create a blog in Weebly for free:

If you haven’t already created a Blog of your own, go to the Pages tab and click the + to add a page, then select Blog.

1. First log into Weebly


2. To create a New Post, click on the New Post button at the bottom of your blog page.


3. Enter the title and description of your blog


4. Click Add Categories if you’d like to tag your post.


5. Clicking Post immediately publishes this Post to your website, and clicking Save will create a draft so you can go back and edit it later.

Top reasons why WordPress sites get hacked

Top reasons why WordPress sites get hacked

1.Weak Passwords:

This is an easy decision. Whenever setting up a new user account, use only safe and strong unique password. Otherwise, that user account can be compromised by the hackers. The hackers are usually used some softwares such as Wireshark or Fiddler to capture your WordPress login credentials. Always use strong unique passwords for WordPress users, hosting and database.

2. Insecure Web Hosting:

WordPress sites are hosted on a web server. Some hosting providers do not properly secure their hosting platform. This makes all sites hosted on their servers vulnerable to hacking attempts by the hackers. Just ensures that your website is hosted on a safe & secure server which can block many of the most common attacks on WordPress websites.

3. Not Updating WordPress /Plugins or Theme:

Some people are afraid of updating their WordPress websites. They sometimes think of misconception that doing so would break their website.If you update WordPress /Plugins or Theme,it will fix bugs and security vulnerabilities in your website. Make sure you keep your WordPress theme and plugins up to date.

4. Incorrect File Permissions:

File permissions are basically a set of rules used by the web server. A permission is represented by a set of numbers, such as 644 or 777.Incorrect file permissions can give a hackers access to write and change these files in your server. Make sure that all the files must have set permission as 644 and all the directories/folders must have set permission as 755. Wp-config.php file should be 660.

5. Using ‘Admin’ as WordPress Username:

It is not recommended that if you are using admin as your WordPress administrator username. You should immediately change that to a different username otherwise the hackers will be easily hacked your website.

6. wp-config.php File Not Secured

WordPress database credentials are contained in the wp-config.php file. If the file has been compromised by the hackers then it will be easier for them to get complete access and control over your website. To prevent them by getting hacked your website you should add an additional level of protection to deny access to the wp-config.php file with the use of .htaccess.

order allow,deny
deny from all

Why 404 page is important ?

Why 404 page is important?

A 404 Page Error or Not Found error is displayed when you request a page that doesn't exist in the website.This error often occurs when a user attempts to follow a broken or dead link OR type in a website address that doesn’t exist.

Most common reasons for a visitor gets a 404 page:

1. Visitor can misspell URL.
Think about our site, avianceschool.com for a minute. Guests might need to look through our free tools which can be found at www.avianceschool.com/tools. Rather, they type in 'www.avianceschool.com/tool'. That is a mistake by the user and the webmaster can't control it. But we can control the page they request if they misspell the url by creating a custom 404 page which retain the web traffic.
2. You may change a page’s URL:
If you change a page’s URL and anyone looking for that url or clicking on a previous link to it will redirect them to a 404 page.

Make the 404 page interesting:

A 404 error page can cause of frustration to your website visitors and might lead to abandonment of your website, it is vital to consider 404 pages as an approach to keep your guests connected with and to hold them on your site.Illustrations, graphics and a well-designed layout are sometimes enough to relieve you but your goal is to keep the users engaged more on your website.Here are few ways to stop losing visitors from the 404 error pages.

Search bar:
A search bar will help a user to find out the right direction and get what they looking for.

Contact Information:
The page should have contact information or a form which easily allows them to send you a message.

Navigation:
Having a menu in 404 page enables the client to take ways in achieving their assigned spot.

Link to Home page:
Add a link to the home page.

The best E-commerce Platforms for Online Businesses

The best E-commerce Platforms for Online Businesses

E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. E-commerce is supported by electronic business

1.Shopify:

Shopify is an E-commerce platform that allows you to easily sell products or services online, at a retail location, and everywhere in between.
With Shopify’s E-commerce platform, you’ll get one unified platform to run your business online with ease.Shopify supports debit cards, credit cards, cash on delivery, wallets and UPI.

Benefits:

1. Sell physical and digital goods and services


2. Fully customizable website, online store, and blog


3. Unlimited bandwidth, product inventory, and customer data


4. Sell on new sales channels like Pinterest and Amazon


5. All popular payment gateways supported


6. Automate your fulfillment process with 3rd party shipping apps


7. We’re here to help with 24/7 award-winning customer support


8. Manage unlimited products and inventory


9. Fulfill orders in a single step


10. Track sales and growth trends


11. Online invoice generator makes billing and collecting money easier


12. Provide you more than 100 different payment gateways

2.Magento:

Magento is one of the most popular open source E-commerce platform which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of your online business.

Benefits:

1. Easy to install and add additional layouts and extensions


2. Open source technology that offers flexible, scalable ecommerce solutions


3. Effective and cost sensitive program


4. You can send out product alerts to customers for automated marketing.


5. The platform lets you make separate multi-lingual sites that load up depending on the user's location.


6. Track sales and growth trends of your online store.


7. Manage unlimited products and inventory


8. You can customize the user interface however you want.


9. Provide you more than 50 payment gateways

3.PrestaShop:

PrestaShop is an efficient and innovative e-commerce solution with all the features you need to create an online store and grow your online business.It is written in the PHP programming language with support for the MySQL database management system. PrestaShop is currently used by 250K shops worldwide and is available in 60 different languages.Another thing to consider is that it doesn't take too much experience to install the plugin.

Benefits:

1. Highly Versatile Platform


2. Easy to install and add additional layouts and add-on


3. Multiple Plugins and Themes


4. Multiple Gateway Options


5. Supreme Back-End Managemen.


6. With Prestashop, you can effortlessly create online promotions.


7. It has multi-vendor support


8. PrestaShop provides a beautiful interface for establishing different websites for multiple languages and currencies.

4.OpenCart:

The best FREE and open-source eCommerce platform.Compared to other open source platforms, OpenCart is actually pretty easy to use and lightweight.OpenCart powers over 342K E-Commerce Entrepreneurs all over the world.

Benefits:

1. Open-Source and Free


2. Powerful Store Management


3. Manage multiple stores from one admin interface


4. 13000+ modules and themes


5. Offers discounts, coupons and specials to cover the most popular ways to get attention and increase sales


6. The world's most renowned payment gateways and shipping methods integrated for you.


7. OpenCart allows you to set up your own back-ups and restorations.


8. OpenCart offers free community or dedicated commercial support.

5.WooCommerce:

WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. WooCommerce turns any WordPress website into a fully functional online store, with inventory management, coupons, and product pages.

Benefits:

1. The plugin is free to download and install.


2. It connects to all major payment gateways.


3. Built-in blogging.


4. Manage orders and customers


5. Sell any product, any time


6. Optimize your store to sell more


7. Customize your product pages


8. Add features to your cart and checkout


9. Improve your navigation


10. You can offer coupons and discounts

The essential features for a travel websites

The essential features for a travel websites

Design awesome predictive search:

Travel websites should have a predictive or auto-suggests search which provides results based on hotel names, the city as a search category and other hotels within that city. This is an excellent way to avoid displaying a large list of results, finding results quickly and to display hotels the user hasn’t thought of.

HD images and videos:

We live in a visual world so images and videos are the most powerful way to inspire and transmit messages. They make a strong statement and will have a bigger, impact on your website. Also people interact mostly in a social networking site that has lot of images. Users will remain longer and communicate more in a site that has good pictures.

Customer reviews:

Testimonials, customer reviews, and recommendations are increasing by the day as users want to know other customers experience before making a decision. A lots of people book hotel or homestay online if they had a five star rating and good reviews in the comment section. The reviews increase conversion rate and it will help to improve your site SEO ranking.

Search filters:

The website should have a simple search and filtering options so that your customers will get perfect result and modify the search as per their own taste using the filter.

Google map integration:

Google Map will help people find the locations they are looking for by adding hotel or property links. It will be easy for people to see the details of the destination selected with an image.

Simple checkout:

Travel sites should have a simple checkout process and make sure you offer multiple payment methods like credit card, debit card, PayPal, or even through net banking to make the process easy.

7 Reasons Every Small Business Should Have a Website

7 Reasons Every Small Business Should Have a Website

Online Brochure:

Organizations burn through millions making brochure and dispersing them. By having a site you can avoid that altogether. Your potential clients can get some answers concerning you and any of your items on the web. In the event that you get the vast majority of your business through systems administration and individual associations, at that point they will need to look at your site.

More Clients:

More than 2 billion individuals utilize the web each day, and some 90% of those have obtained something, or reached an organization, online over the most recent a year. So by not having a site, you will pass up a major bit of the pie.

Online Marketing:

Having a business site gives you a programmed online nearness. Consider it an online announcement. Instantly you have another opportunity to present individuals to your products and services and another way for people/customers to find your business.

Business Value:

By having a professional website, which reflects your business values, you are showing your uniqueness. This is something that will separate your company from your competitors.

Low Maintenance:

When a business site is at first set up, it requires almost no support to keep up on an everyday premise. This makes it a simple method to promote without removing excessively time from the day by day tasks of the business. This doesn't mean you can disregard your site, a substance procedure ought to be set up with the goal that you are giving ordinary and predictable updates to your site so it doesn't end up stale. It is anything but difficult to perceive any reason why it is so vital for each organization to have a business site. Without a site, it will be hard to stay aggressive in the present market and create more clients. Business sites are likewise simple to setup and keep up. On the off chance that you don't have a site, leave us a remark and disclose to us how you are getting along business.

Customer Support:

Your site runs every minute of every day with no supervision or need to bolt it up. You can generally be there for your customers. You can incredibly lessen the expense of client bolster by have a ticketing framework, or even only a FAQ on your site.

Attract New Customers:

One of the best purposes behind an expert website architecture is the possibility to pull in new clients. As customers surf the web, they will approach the organizations items, administrations or data, where else they might not have even realized the business existed. You may discover prospects in various phases of the business procedure, which means you may discover analysts, comparers or buyers. Make a point to have an offer for every one of them.

      CONTACT US

      POST A PROJECT

Celebrating the 109th birthday of Dr Virginia Apgar

Celebrating the 109th birthday of Dr Virginia Apgar

Virginia Apgar was an Armenian-American obstetrical anesthesiologist, best known as the inventor of the Apgar score, a way to quickly assess the health of a newborn child immediately after birth.The techniques is still widely used in hospitals of US.She was an expert in the fields of anesthesiology and teratology.She was born on June 7, 1909
Westfield, New Jersey,US.She is known for her contributions to the book, "Is My Baby All Right? A Guide to Birth Defects", written with Joan Beck. The books explains very well the causes of birth defects and its treatment.She died on 7 August, 1974.

Celebrating Saraswati Puja

Devi Saraswati is the Hindu goddess of Knowledge, Learning, Art, Music, Wisdom, Philosophy, Creativity and Nature.The goddess Saraswati is often depicted as a beautiful woman dressed in pure white, often seated on a white lotus, which symbolizes light, knowledge and truth.Dhyana mantra describes Devi Saraswati to be as white as the moon, clad in a white dress, bedecked in white ornaments, radiating with beauty, holding a book & a pen in the hands.The book & pen represent knowledge.

In West Bengal the festival celebrated every year on the 5th day in the Hindu calendar month of Magha.The hindus celebrate this festival in temples, homes and educational institutes.

Celebrating National Youth Day

“Take risks in your life, If you win, you can lead! If you lose, you can guide!”-- Swami Vivekananda

Wish you all Merry Christmas

Christmas is an annual festival remembering the birth of Jesus Christ, observed most commonly on 25th December as a religious and cultural celebration among millions of people around the globe.May your world be filled with warmth and good cheer this Holy season, and throughout the year. Merry Christmas!
??Wish You all Merry Christmas #25thdecember #merrychristmas #birthdayofJesusChrist #avianceschool

5 Benefits of Having a Classy Website

If your bussiness is not on the internet,then your business will be out of business

1.More Customres:

The world is on the internet today.More than 80% of customers use the internet to search for products and services they need before they make a purchase.If you have a good website you can promote your bussiness online .A website IMPROVES your CUSTOMER SERVICE.

2.Always accessible:

24/7 your website is always open. A website is available to your customers 24x7 and they can review your products and services when your store is closed. Time and technology had brought in a great revolution in the world and your website will be a great selling point for online customer.

3.Brand Value and Credibility:

If you have a website,It'll automatically increase your business value globally and grows web traffic, increases brand awareness among the audiences.

4.Online Brochure:

No matter what kind of business you're running but it's more important to make sure that you have a website.It is a best place to showcase your work. By adding a good portfolio or image gallery you can demonstrate how you're different from others.

5.Marketing:

Online advertising and marketing is a great way to guide more traffic to your website and increase your business. There are lots of ways to advertise your products or services through the internet.You can do it as Facebook ads OR SEO. SEO service can boost the ranking of your website which quickly results in increased sales and higher profits.

Wishing a very Happy Bijoya Dashami

Wishing a very Happy Bijoya Dashami #suvoBijoya #happydashera #avianceschool

Happy Independence Day

Freedom in our mind, faith in the words, pride in our souls. Let’s salute the great men and women who made this possible. Happy Independence Day!

Happy Father's Day!

Father's Day is a celebration originating honoring one's own father and the influence of fathers in society.It is celebrated on the third Sunday of June.
The event is not a public holiday.Father's day is usually celebrated only in bigger cities of India like Chennai, Mumbai, New Delhi,Bangalore, Kolkata, Hyderabad and others.The day is usually celebrated with children giving gifts like greeting cards, electronic gadgets, shirts or books to their fathers.

Dads are most ordinary men turned by love into heroes, adventurers, story-tellers, and singers of song.

We wish all the dads a very happy Father's Day!

Wish you Happy Republic Day

How to Fix the 500 Internal Server Error on Your WordPress?

1.Checking for Corrupt .htaccess File

The first thing you should do when troubleshooting the internal server error in WordPress is check for the corrupted .htaccess file. You can do so by renaming your main .htaccess file to something like .htaccess_old. To rename the .htaccess file, you will need to login to your site using the FTP. Once you are in, the .htaccess file will be located in the same directory where you will see folders like wp-content, wp-admin, and wp-includes. Once you have renamed the .htaccess file, try loading your site to see if this solved the problem. If it did, then give yourself a pat on the back because you fixed the internal server error. Before you move on with other things, make sure that you go to Settings » Permalinks and click the save button. This will generate a new .htaccess file for you with proper rewrite rules to ensure that your post pages do not return a 404.

2.Increasing the PHP Memory Limit

• Create a blank text file called php.ini
• Paste this code in there: memory=64MB
• Save the file
• Upload it into your /wp-admin/ folder using FTP

3.Deactivate all Plugins

4.Re-uploading Core Files

re-uploading the wp-admin and wp-includes folder from a fresh WordPress install.