Why 404 page is important ?

Why 404 page is important?

A 404 Page Error or Not Found error is displayed when you request a page that doesn't exist in the website.This error often occurs when a user attempts to follow a broken or dead link OR type in a website address that doesn’t exist.

Most common reasons for a visitor gets a 404 page:

1. Visitor can misspell URL.
Think about our site, avianceschool.com for a minute. Guests might need to look through our free tools which can be found at www.avianceschool.com/tools. Rather, they type in 'www.avianceschool.com/tool'. That is a mistake by the user and the webmaster can't control it. But we can control the page they request if they misspell the url by creating a custom 404 page which retain the web traffic.
2. You may change a page’s URL:
If you change a page’s URL and anyone looking for that url or clicking on a previous link to it will redirect them to a 404 page.

Make the 404 page interesting:

A 404 error page can cause of frustration to your website visitors and might lead to abandonment of your website, it is vital to consider 404 pages as an approach to keep your guests connected with and to hold them on your site.Illustrations, graphics and a well-designed layout are sometimes enough to relieve you but your goal is to keep the users engaged more on your website.Here are few ways to stop losing visitors from the 404 error pages.

Search bar:
A search bar will help a user to find out the right direction and get what they looking for.

Contact Information:
The page should have contact information or a form which easily allows them to send you a message.

Navigation:
Having a menu in 404 page enables the client to take ways in achieving their assigned spot.

Link to Home page:
Add a link to the home page.

The best E-commerce Platforms for Online Businesses

The best E-commerce Platforms for Online Businesses

E-commerce, also known as electronic commerce or internet commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. E-commerce is supported by electronic business

1.Shopify:

Shopify is an E-commerce platform that allows you to easily sell products or services online, at a retail location, and everywhere in between.
With Shopify’s E-commerce platform, you’ll get one unified platform to run your business online with ease.Shopify supports debit cards, credit cards, cash on delivery, wallets and UPI.

Benefits:

1. Sell physical and digital goods and services


2. Fully customizable website, online store, and blog


3. Unlimited bandwidth, product inventory, and customer data


4. Sell on new sales channels like Pinterest and Amazon


5. All popular payment gateways supported


6. Automate your fulfillment process with 3rd party shipping apps


7. We’re here to help with 24/7 award-winning customer support


8. Manage unlimited products and inventory


9. Fulfill orders in a single step


10. Track sales and growth trends


11. Online invoice generator makes billing and collecting money easier


12. Provide you more than 100 different payment gateways

2.Magento:

Magento is one of the most popular open source E-commerce platform which provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of your online business.

Benefits:

1. Easy to install and add additional layouts and extensions


2. Open source technology that offers flexible, scalable ecommerce solutions


3. Effective and cost sensitive program


4. You can send out product alerts to customers for automated marketing.


5. The platform lets you make separate multi-lingual sites that load up depending on the user's location.


6. Track sales and growth trends of your online store.


7. Manage unlimited products and inventory


8. You can customize the user interface however you want.


9. Provide you more than 50 payment gateways

3.PrestaShop:

PrestaShop is an efficient and innovative e-commerce solution with all the features you need to create an online store and grow your online business.It is written in the PHP programming language with support for the MySQL database management system. PrestaShop is currently used by 250K shops worldwide and is available in 60 different languages.Another thing to consider is that it doesn't take too much experience to install the plugin.

Benefits:

1. Highly Versatile Platform


2. Easy to install and add additional layouts and add-on


3. Multiple Plugins and Themes


4. Multiple Gateway Options


5. Supreme Back-End Managemen.


6. With Prestashop, you can effortlessly create online promotions.


7. It has multi-vendor support


8. PrestaShop provides a beautiful interface for establishing different websites for multiple languages and currencies.

4.OpenCart:

The best FREE and open-source eCommerce platform.Compared to other open source platforms, OpenCart is actually pretty easy to use and lightweight.OpenCart powers over 342K E-Commerce Entrepreneurs all over the world.

Benefits:

1. Open-Source and Free


2. Powerful Store Management


3. Manage multiple stores from one admin interface


4. 13000+ modules and themes


5. Offers discounts, coupons and specials to cover the most popular ways to get attention and increase sales


6. The world's most renowned payment gateways and shipping methods integrated for you.


7. OpenCart allows you to set up your own back-ups and restorations.


8. OpenCart offers free community or dedicated commercial support.

5.WooCommerce:

WooCommerce is an open source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. WooCommerce turns any WordPress website into a fully functional online store, with inventory management, coupons, and product pages.

Benefits:

1. The plugin is free to download and install.


2. It connects to all major payment gateways.


3. Built-in blogging.


4. Manage orders and customers


5. Sell any product, any time


6. Optimize your store to sell more


7. Customize your product pages


8. Add features to your cart and checkout


9. Improve your navigation


10. You can offer coupons and discounts

The essential features for a travel websites

The essential features for a travel websites

Design awesome predictive search:

Travel websites should have a predictive or auto-suggests search which provides results based on hotel names, the city as a search category and other hotels within that city. This is an excellent way to avoid displaying a large list of results, finding results quickly and to display hotels the user hasn’t thought of.

HD images and videos:

We live in a visual world so images and videos are the most powerful way to inspire and transmit messages. They make a strong statement and will have a bigger, impact on your website. Also people interact mostly in a social networking site that has lot of images. Users will remain longer and communicate more in a site that has good pictures.

Customer reviews:

Testimonials, customer reviews, and recommendations are increasing by the day as users want to know other customers experience before making a decision. A lots of people book hotel or homestay online if they had a five star rating and good reviews in the comment section. The reviews increase conversion rate and it will help to improve your site SEO ranking.

Search filters:

The website should have a simple search and filtering options so that your customers will get perfect result and modify the search as per their own taste using the filter.

Google map integration:

Google Map will help people find the locations they are looking for by adding hotel or property links. It will be easy for people to see the details of the destination selected with an image.

Simple checkout:

Travel sites should have a simple checkout process and make sure you offer multiple payment methods like credit card, debit card, PayPal, or even through net banking to make the process easy.

7 Reasons Every Small Business Should Have a Website

7 Reasons Every Small Business Should Have a Website

Online Brochure:

Organizations burn through millions making brochure and dispersing them. By having a site you can avoid that altogether. Your potential clients can get some answers concerning you and any of your items on the web. In the event that you get the vast majority of your business through systems administration and individual associations, at that point they will need to look at your site.

More Clients:

More than 2 billion individuals utilize the web each day, and some 90% of those have obtained something, or reached an organization, online over the most recent a year. So by not having a site, you will pass up a major bit of the pie.

Online Marketing:

Having a business site gives you a programmed online nearness. Consider it an online announcement. Instantly you have another opportunity to present individuals to your products and services and another way for people/customers to find your business.

Business Value:

By having a professional website, which reflects your business values, you are showing your uniqueness. This is something that will separate your company from your competitors.

Low Maintenance:

When a business site is at first set up, it requires almost no support to keep up on an everyday premise. This makes it a simple method to promote without removing excessively time from the day by day tasks of the business. This doesn't mean you can disregard your site, a substance procedure ought to be set up with the goal that you are giving ordinary and predictable updates to your site so it doesn't end up stale. It is anything but difficult to perceive any reason why it is so vital for each organization to have a business site. Without a site, it will be hard to stay aggressive in the present market and create more clients. Business sites are likewise simple to setup and keep up. On the off chance that you don't have a site, leave us a remark and disclose to us how you are getting along business.

Customer Support:

Your site runs every minute of every day with no supervision or need to bolt it up. You can generally be there for your customers. You can incredibly lessen the expense of client bolster by have a ticketing framework, or even only a FAQ on your site.

Attract New Customers:

One of the best purposes behind an expert website architecture is the possibility to pull in new clients. As customers surf the web, they will approach the organizations items, administrations or data, where else they might not have even realized the business existed. You may discover prospects in various phases of the business procedure, which means you may discover analysts, comparers or buyers. Make a point to have an offer for every one of them.

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